Privacy Policy

Last updated: 24 May 2026

Who we are

The Lucks Photography is a wedding photography business run by Chloe and Joe Luck. We are based in London, UK.

If you have any questions about this policy or how we handle your data, you can reach us at hello@thelucks.photography.

What personal data we collect

We may collect the following information about you:

  • Contact details — your name, email address, phone number, and wedding date/venue when you enquire with us
  • Message content — any information you provide through our contact form or emails
  • Technical data — your IP address, browser type, device information, and how you use our website (collected through cookies and analytics tools)

How we collect your information

  • When you fill in our contact form on this website
  • When you email us directly
  • Automatically through cookies and similar technologies when you browse our website (with your consent where required)

Why we process your data and our lawful basis

Under UK GDPR, we need a lawful basis for each way we use your data. Here is how we process your information and which basis we rely on:

  • To respond to your enquiry and provide photography services — this is necessary for the performance of a contract (or to take steps before entering a contract). We use your name, email, phone number, and wedding details to communicate with you, send you information, and deliver our photography services.
  • To improve our website using analytics — we rely on your consent to set non-essential cookies (including Google Analytics). You can withdraw your consent at any time via the Cookie Preferences link in our footer.
  • To show you relevant advertising — we use the Meta Pixel (with your consent) to show our services to people who have visited our website. This is based on your consent, which you can withdraw at any time.
  • To keep records for tax purposes — we are legally required to retain invoice and financial records for 6 years under UK law.

Cookies and similar technologies

Our website uses cookies and similar tracking technologies. We categorise them as follows:

  • Necessary cookies — these are essential for the website to function properly. They are always set and do not require consent.
  • Analytics cookies — we use Google Analytics 4 to understand how visitors use our website, which pages are most popular, and how we can improve. These are only set if you give consent.
  • Marketing cookies — we use the Meta Pixel (Facebook) to measure the effectiveness of our advertising and to show relevant ads. These are only set if you give consent.

You can manage your cookie preferences at any time by clicking “Cookie Preferences” in the footer of our website. You can accept or reject analytics and marketing cookies individually.

Who we share your data with

We only share your personal data with trusted third parties who help us run our business. Each provider has been chosen carefully and is contractually required to keep your data secure:

  • Google (Google Analytics 4) — for website analytics (only with your consent)
  • Meta (Facebook Pixel) — for advertising measurement (only with your consent)
  • Email service providers — to send and receive communications
  • Online gallery providers — to deliver your wedding photos securely
  • Payment processors — to process transactions securely

International transfers

Some of our service providers (including Google and Meta) are based in the United States. When your data is transferred to the US, we rely on the protections provided by the UK International Data Transfer Agreement and the Standard Contractual Clauses that these providers have in place, ensuring your data is protected to UK standards.

How long we keep your data

  • Contact form enquiries — we keep these for up to 12 months unless you become a client
  • Client data and invoices — we keep these for 6 years after the end of our contract with you (to meet UK tax law requirements)
  • Analytics data — retained for 26 months as set by Google Analytics 4

Your rights under UK GDPR

You have the following rights regarding your personal data:

  • Right of access — request a copy of the personal data we hold about you
  • Right to rectification — ask us to correct inaccurate or incomplete data
  • Right to erasure — ask us to delete your personal data, where we are not required to keep it by law
  • Right to restriction — ask us to limit how we use your data
  • Right to data portability — ask us to provide your data in a structured, machine-readable format
  • Right to object — object to our processing of your data where we rely on legitimate interests
  • Right to withdraw consent — if we are processing your data based on consent (such as cookies), you can withdraw your consent at any time

To exercise any of these rights, please email us at hello@thelucks.photography. We will respond within one month.

How to complain

If you have any concerns about how we handle your personal data, please contact us first at hello@thelucks.photography and we will do our best to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority. You can contact them at ico.org.uk/make-a-complaint or by calling 0303 123 1113.

Security

We take appropriate technical and organisational measures to protect your personal data. Our website uses SSL encryption (HTTPS), and we follow industry best practices for data storage and access control.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to check this page periodically.